corporate communication

corporate communicationの商品一覧です。「Reputation Management The Key to Successful Public Relations and Corporate Communication【電子書籍】[ John Doorley ]」(￥13,346)や「【中古】 The Power of Corporate Communication: Crafting the Voice and Image of Your Business/MCGRAW HILL BOOK CO/Paul A. Argenti / Paul A. Argenti, Janis Forman / McGraw-Hill [ハードカバー]【メール便送料無料】【あす楽対応】」(￥4,028)、「Corporate Communications In Restructuring Phases Successfully shaping change with strategic communication【電子書籍】[ Ulrich Gartner ]」(￥7,900)など

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corporate communication

Reputation Management The Key to Successful Public Relations and Corporate Communication【電子書籍】 John Doorley

【中古】 The Power of Corporate Communication: Crafting the Voice and Image of Your Business/MCGRAW HILL BOOK CO/Paul A. Argenti / Paul A. Argenti, Janis Forman / McGraw-Hill ハードカバー【メール便送料無料】【あす楽対応】

Corporate Communications In Restructuring Phases Successfully shaping change with strategic communication【電子書籍】 Ulrich Gartner

The Routledge Handbook of Corporate Social Responsibility Communication【電子書籍】

洋書 Corporate Reputation and the News Media (Routledge Communication Series)

Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide【電子書籍】 Rudolf Beger

Corporate Communication Critical Business Asset for Strategic Global Change【電子書籍】 Michael Goodman

洋書 Management of Corporate Communication (Routledge Communication Series)

洋書 Corporate Communication: A Marketing Viewpoint

Management of Corporate Communication From Interpersonal Contacts To External Affairs【電子書籍】 Robert L. Heath

洋書 Paperback, English Business Jargon and Slang: How to Use It and What It Really Means (Corporate Communication Collection)

Corporate Communication and Integrated Marketing Communication Audience beyond Stakeholders in a Technological Age【電子書籍】 Christina L. McDowell Marinchak

Essentials of Corporate Communication Implementing Practices for Effective Reputation Management【電子書籍】 Cees B.M. Van Riel

Corporate Social Responsibility Strategy, Communication, Governance【電子書籍】

A Handbook of Corporate Communication and Public Relations【電子書籍】

Inspired by Data AI’s transformative role in corporate communication【電子書籍】 Giuseppe Mayer

Soziale Themen in Unternehmens- und Wirtschaftskommunikation Social Issues in Corporate and Business Communication【電子書籍】

洋書 Corporate Social Responsibility: Strategy, Communication, Governance

Corporate Communication Transformation of Strategy and Practice【電子書籍】 Michael B. Goodman

From Corporate to Social Media Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries【電子書籍】 Marisol Sandoval

Reputation Management The Key to Successful Public Relations and Corporate Communication【電子書籍】[ John Doorley ]

ショップ楽天Kobo電子書籍ストア

価格￥13,346

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＜p＞Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.＜/p＞＜p＞The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.＜/p＞＜p＞This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes ...

【中古】 The Power of Corporate Communication: Crafting the Voice and Image of Your Business/MCGRAW HILL BOOK CO/Paul A. Argenti / Paul A. Argenti, Janis Forman / McGraw-Hill [ハードカバー]【メール便送料無料】【あす楽対応】

ショップもったいない本舗　楽天市場店

価格￥4,028

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著者：Paul A. Argenti, Janis Forman出版社：McGraw-Hillサイズ：ハードカバーISBN-10：0071379495ISBN-13：9780071379496■通常24時間以内に出荷可能です。※繁忙期やセール等、ご注文数が多い日につきましては　発送まで48時間かかる場合があります。あらかじめご了承ください。 ■メール便は、1冊から送料無料です。※宅配便の場合、2,500円以上送料無料です。※あす楽ご希望の方は、宅配便をご選択下さい。※「代引き」ご希望の方は宅配便をご選択下さい。※配送番号付きのゆうパケットをご希望の場合は、追跡可能メール便（送料210円）をご選択ください。■ただいま、オリジナルカレンダーをプレゼントしております。■お急ぎの方は「もったいない本舗　お急ぎ便店」をご利用ください。最短翌日配送、手数料298円から■まとめ買いの方は「もったいない本舗　おまとめ店」がお買い得です。■中古品ではございますが、良好なコンディションです。決済は、クレジットカード、代引き等、各種決済方法がご利用可能です。■万が一品質に不備が有った場合は、返金対応。■クリーニング済み。■商品画像に「帯」が付いているものがありますが、中古品のため、実際の商品には付いていない場...

Corporate Communications In Restructuring Phases Successfully shaping change with strategic communication【電子書籍】[ Ulrich Gartner ]

ショップ楽天Kobo電子書籍ストア

価格￥7,900

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＜p＞This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.＜/p＞＜p＞This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.＜/p＞＜p＞The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※...

The Routledge Handbook of Corporate Social Responsibility Communication【電子書籍】

ショップ楽天Kobo電子書籍ストア

価格￥7,877

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＜p＞＜strong＞Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award＜/strong＞＜/p＞＜p＞This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.＜/p＞＜p＞Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes wi...

洋書 Corporate Reputation and the News Media (Routledge Communication Series)

ショップ Glomarket

価格￥3,212

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide【電子書籍】[ Rudolf Beger ]

ショップ楽天Kobo電子書籍ストア

価格￥4,861

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＜p＞This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of onl...

Corporate Communication Critical Business Asset for Strategic Global Change【電子書籍】[ Michael Goodman ]

ショップ楽天Kobo電子書籍ストア

価格￥6,941

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＜p＞The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors’ 2010 book, ＜em＞Corporate Communication: Strategic Adaptation for Global Practice＜/em＞, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagem...

洋書 Management of Corporate Communication (Routledge Communication Series)

ショップ Glomarket

価格￥13,504

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

洋書 Corporate Communication: A Marketing Viewpoint

ショップ Glomarket

価格￥14,735

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Management of Corporate Communication From Interpersonal Contacts To External Affairs【電子書籍】[ Robert L. Heath ]

ショップ楽天Kobo電子書籍ストア

価格￥8,252

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＜p＞Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.＜/p＞＜p＞Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stak...

洋書 Paperback, English Business Jargon and Slang: How to Use It and What It Really Means (Corporate Communication Collection)

ショップ Glomarket

価格￥4,899

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Corporate Communication and Integrated Marketing Communication Audience beyond Stakeholders in a Technological Age【電子書籍】[ Christina L. McDowell Marinchak ]

ショップ楽天Kobo電子書籍ストア

価格￥6,302

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＜p＞In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholde...

Essentials of Corporate Communication Implementing Practices for Effective Reputation Management【電子書籍】[ Cees B.M. Van Riel ]

ショップ楽天Kobo電子書籍ストア

価格￥32,047

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＜p＞This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.＜/p＞＜p＞The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.＜/p＞＜p＞＜em＞Essentials of Corporate Communication＜/em＞ features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content availabl...

Corporate Social Responsibility Strategy, Communication, Governance【電子書籍】

ショップ楽天Kobo電子書籍ストア

価格￥6,195

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＜p＞This upper-level textbook offers an original and up-to-date introduction to issues in corporate social responsibility (CSR) from a global perspective. Written by an international team of experts, it guides students through key themes in CSR including strategy, communication, regulation and governance. Balancing critiques of CSR with a discussion of the opportunities it creates, it includes chapters devoted to critical issues such as human rights, anti-corruption, labour rights and the environment. Pedagogical features include customised case studies, study questions, key term highlighting, practitioner pieces and suggestions for further resources. The book is also complemented by a companion website featuring adaptable lecture slides, teaching notes for cases and links to related resources. Tailored for upper-level undergraduate and postgraduate courses on corporate social responsibility, sustainability and business ethics, it is also relevant to non-business courses in politic...

A Handbook of Corporate Communication and Public Relations【電子書籍】

ショップ楽天Kobo電子書籍ストア

価格￥9,346

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＜p＞A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。

Inspired by Data AI’s transformative role in corporate communication【電子書籍】[ Giuseppe Mayer ]

ショップ楽天Kobo電子書籍ストア

価格￥3,800

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＜p＞This book is an exploration of the transformative potential of artificial intelligence, and in particular generative AI, across the corporate communications landscape. It provides practical guidance on how to use these technologies as tools while emphasizing the irreplaceable value of human creativity, empathy, and responsibility. Unlike past technological shifts that focused on efficiency, AI is opening new creative frontiers. Commercial realms once shaped by human intuition and emotions can now harness data patterns while preserving core values of authenticity and meaning. However, as AI permeates communication channels from internal memos to press releases, ethical risks intensify. Establishing oversight and recognizing human judgment as the compass becomes vital. With insights from experts and case studies across industries, this guide aims to spark a movement where corporate communication is not beholden to machines but liberated by them, using data as inspiration rather t...

Soziale Themen in Unternehmens- und Wirtschaftskommunikation Social Issues in Corporate and Business Communication【電子書籍】

ショップ楽天Kobo電子書籍ストア

価格￥7,270

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＜p＞Der Band enth?lt ausgew?hlte Beitr?ge zu den aktuellen sozialen Ver?nderungsprozessen in Wirtschaft und Gesellschaft. Sowohl die Auswirkungen der technikgetriebenen Interaktion zwischen Mitarbeitenden als auch die neuesten Entwicklungen zwischen Unternehmen und Stakeholdern werden in vielen Untersuchungen analysiert und f?r die Praxis ausgewertet. So behandelt der Band unterschiedliche Bereiche wie interne und externe Unternehmenskommunikation, Diversit?t am Arbeitsplatz, soziales Engagement, Sicherheitsdenken, Netzwerkgestaltung, Nachhaltigkeit, Umweltorientierung, Markenf?hrung, PR und Werbung unter den Bedingungen, die seit Ausbruch der Pandemie COVID-19 den Wirtschaftsalltag pr?gen.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。

洋書 Corporate Social Responsibility: Strategy, Communication, Governance

ショップ Glomarket

価格￥11,084

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Corporate Communication Transformation of Strategy and Practice【電子書籍】[ Michael B. Goodman ]

ショップ楽天Kobo電子書籍ストア

価格￥5,715

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＜p＞The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. ＜em＞Corporate Communication: Transformation of Strategy and Practice＜/em＞ examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors’ 2010 ＜em＞Corporate Communication: Strategic Adaptation for Global Practice＜/em＞, as well as their 2015 ＜em＞Corporate Communication: Critical Business Asset for Strategic Global Change＜/em＞.＜/p＞＜p＞This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangiblesーcorporate sustainability, identity, culture, valuation, crisis ...

From Corporate to Social Media Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries【電子書籍】[ Marisol Sandoval ]

ショップ楽天Kobo電子書籍ストア

価格￥9,131

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＜p＞The corporate and the social are crucial themes of our times. In the first decade of the twenty-first century, both individual lives and society were shaped by capitalist crisis and the rise of social media. But what marks the distinctively social character of "social media"? And how does it relate to the wider social and economic context of contemporary capitalism? The concept of Corporate Social Responsibility (CSR) is based on the idea that a socially responsible capitalism is possible; this suggests that capitalist media corporations can not only enable social interaction and cooperation but also be socially responsible.＜/p＞＜p＞This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities....

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