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洋書 Foundations of Marketing

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価格￥9,709

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Marketing, Rhetoric and Control The Magical Foundations of Marketing Theory【電子書籍】[ Christopher Miles ]

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価格￥7,343

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＜p＞Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms ? the scientific and the magico-rhetorical ? that ebb and flow across the discourses of its discipline and practice.＜/p＞＜p＞Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interp...

Psychological Foundations of Marketing The Keys to Consumer Behavior【電子書籍】[ Allan J Kimmel ]

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価格￥9,207

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＜p＞This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.＜/p＞＜p＞The book provides comprehensive coverage of:＜/p＞＜ul＞＜li＞Motivation: the human needs at the root of many consumer behaviors and marketing decisions.＜/li＞＜li＞Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.＜/li＞＜li＞Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.＜/li＞＜li＞Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.＜/li＞＜li＞Social behavior: the powerful role of social influence on consumption.＜/li＞＜/ul...

洋書 Psychological Foundations of Marketing

ショップ Glomarket

価格￥10,835

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

The Foundations of Marketing Practice A history of book marketing in Germany【電子書籍】[ Ronald A. Fullerton ]

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価格￥6,848

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＜p＞Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developedーdecades before there was any written theory about marketing.＜/p＞＜p＞This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions...

Exam Prep for: Pac Ichapters Ebook-Foundations Of Marketing【電子書籍】[ Mzn Lnx ]

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価格￥4,000

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＜p＞Business is the activity of making one's living or making money by producing or buying and selling products (such as goods and services). This book provides over 2,000 Exam Prep questions and answers to accompany the text Pac Ichapters Ebook-Foundations Of Marketing Items include highly probable exam items: Heat transfer, Authority, Furnace, Assembly line, Synergy, Sharing, Rolling, Process control, Process flow diagram, Gantt chart, Quality assurance, Material requirements planning, Coating, and more.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちらをクリックして下さい。 ※このページからは注文できません。

Foundations of Marketing Thought The Influence of the German Historical School【電子書籍】[ D.G. Brian Jones ]

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価格￥7,338

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＜p＞The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries.＜/p＞＜p＞Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studie...