strategic marketing management の通販比較

strategic marketing management

洋書 Market-Driven Management: Strategic and Operational Marketing

Strategic Marketing Management【電子書籍】 Richard M.S. Wilson

Strategic Customer Management Integrating Relationship Marketing and CRM【電子書籍】 Adrian Payne

洋書 Strategic Marketing Management, 8th Edition

Strategic Marketing Management in Asia Case Studies and Lessons across Industries【電子書籍】 Syed Saad Andaleeb

Market-Driven Management Strategic and Operational Marketing【電子書籍】 Jean-Jacques Lambin

洋書 Strategic Marketing Management, 9th Edition

【中古】【輸入品未使用】Marketing Management: A Strategic Approach

Strategic Pharmaceutical Marketing Management in Growth Markets【電子書籍】 Mithun Nandy

Marketing Aesthetics The Strategic Management of Brands, Identity, and Image【電子書籍】 Bernd Schmitt

Strategic Marketing Management (RLE Marketing)【電子書籍】 Gordon Foxall

洋書 Strategic Customer Management: Integrating Relationship Marketing and CRM

Nestl . Strategic marketing management【電子書籍】 Kelvin Cherry

洋書 Strategic Market Creation: A New Perspective on Marketing and Innovation Management

Creating Customer Value Through Strategic Marketing Planning A Management Approach【電子書籍】 Edwin J. Nijssen

洋書 Market-Driven Management: Strategic and Operational Marketing

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価格￥14,431

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Strategic Marketing Management【電子書籍】[ Richard M.S. Wilson ]

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価格￥12,684

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＜p＞This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:＜/p＞＜p＞* Where are we now? - Strategic and marketing analysis＜br /＞ * Where do we want to be? - Strategic direction and strategy formulation＜br /＞ * How might we get there? - Strategic choice＜br /＞ * Which way is best? - Strategic evaluation＜br /＞ * How can we ensure arrival? - Strategic implementation and control＜/p＞＜p＞This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:＜/p＞＜p＞* The changing role of marketing＜br /＞ * Approaches to analysing marketing capability＜br /＞ * E-marketing＜br /＞ * Branding＜br /＞ * Customer relationship management＜br /＞ * Relationship management myopia＜br /＞ * ...

Strategic Customer Management Integrating Relationship Marketing and CRM【電子書籍】[ Adrian Payne ]

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価格￥8,438

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＜p＞Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商...

洋書 Strategic Marketing Management, 8th Edition

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価格￥10,376

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Strategic Marketing Management in Asia Case Studies and Lessons across Industries【電子書籍】[ Syed Saad Andaleeb ]

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価格￥15,275

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＜p＞With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.＜/p＞＜p＞Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わ...

Market-Driven Management Strategic and Operational Marketing【電子書籍】[ Jean-Jacques Lambin ]

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価格￥10,215

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＜p＞＜em＞Market-Driven Management＜/em＞ adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.＜/p＞＜p＞Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth.＜/p＞＜p＞New to this edition:＜br /＞ - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; val...

洋書 Strategic Marketing Management, 9th Edition

ショップ Glomarket

価格￥12,089

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

【中古】【輸入品・未使用】Marketing Management: A Strategic Approach

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価格￥42,915

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【中古】【輸入品・未使用】Marketing Management: A Strategic Approach【メーカー名】Willford Pr【メーカー型番】【ブランド名】Willford Press【商品説明】Marketing Management: A Strategic Approach当店では初期不良に限り、商品到着から7日間は返品を受付けております。こちらは海外販売用に買取り致しました未使用品です。買取り致しました為、中古扱いとしております。他モールとの併売品の為、完売の際はご連絡致しますのでご了承下さい。速やかにご返金させて頂きます。ご注文からお届けまで1、ご注文⇒ご注文は24時間受け付けております。2、注文確認⇒ご注文後、当店から注文確認メールを送信します。3、配送⇒当店海外倉庫から取り寄せの場合は10〜30日程度でのお届けとなります。国内到着後、発送の際に通知にてご連絡致します。国内倉庫からの場合は3〜7日でのお届けとなります。　※離島、北海道、九州、沖縄は遅れる場合がございます。予めご了承下さい。お電話でのお問合せは少人数で運営の為受け付けておりませんので、メールにてお問合せお願い致します。営業時間　月〜金　10:00〜17:00お客様都合によるご注文後のキャンセル・返品はお受けしておりま...

Strategic Pharmaceutical Marketing Management in Growth Markets【電子書籍】[ Mithun Nandy ]

ショップ楽天Kobo電子書籍ストア

価格￥6,542

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＜p＞India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.＜/p＞＜p＞The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.＜/p＞＜p＞This book will be of interest to academicians, advanced students, and practitioners of pharmaceut...

Marketing Aesthetics The Strategic Management of Brands, Identity, and Image【電子書籍】[ Bernd Schmitt ]

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価格￥2,112

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＜p＞There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?＜br /＞ Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings cert...

Strategic Marketing Management (RLE Marketing)【電子書籍】[ Gordon Foxall ]

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価格￥7,550

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＜p＞This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described.＜/p＞＜p＞This book is for students who will one day be managers: its emphasis is therefore on what...

洋書 Strategic Customer Management: Integrating Relationship Marketing and CRM

ショップ Glomarket

価格￥16,684

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Nestl?. Strategic marketing management【電子書籍】[ Kelvin Cherry ]

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価格￥1,716

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＜p＞Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: In this assignment there is a discussion of strategic marketing management that how it plays an important role. Strategic marketing tools are essential to play game; there are different strategies and techniques of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the positioning and growth. Nestle has been used an example of strategic marketing management because of its standard and leadership in food industry (...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for the satisfaction which results in profitability.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kob...

Strategic Brand Management and Development Creating and Marketing Successful Brands【電子書籍】[ Sotiris T. Lalaounis ]

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価格￥8,278

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＜p＞Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global br...

洋書 Strategic Market Creation: A New Perspective on Marketing and Innovation Management

ショップ Glomarket

価格￥15,654

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*** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。・お名前またはご住所が法人・団体名義（XX株式会社等）、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。・当店でご購入された商品は、原則として、「個...

Creating Customer Value Through Strategic Marketing Planning A Management Approach【電子書籍】[ Edwin J. Nijssen ]

ショップ楽天Kobo電子書籍ストア

価格￥12,154

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＜p＞Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.＜br /＞＜em＞Creating Customer Value Through Strategic Marketing Planning＜/em＞ discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strate...

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